Knowledge mobilization

From strategy to screen

We help researchers and organizations reach broader audiences. We plan high-level national awareness campaigns, and we turn published research into cinematic videos.

Researchers Organizations
Graphic novel illustration: a woman meditating cross-legged on a cushion by a window, from a graphic novel for a Conscious Business course. Animated still: a young person on a city street at golden hour, from a film for Columbia University's Mental Health Initiative. Hand-painted still: Indigenous travellers with canoes on a snowy shore at sunset, from a film on archaeological research for Algoma University.
Graphic novel · Conscious Business Course

Recent work

  • Columbia University Irving Medical Center
  • Bishop's University
  • Algoma University
  • Toronto Metropolitan University
  • Capitalist Buddha

The challenge

Researchers

Why strong research doesn’t scale

  • Findings stay within academic or institutional boundaries.
  • There is no structure for ongoing public engagement.
Researchers

Organizations

Why important work doesn’t scale

  • Funded projects are delivered once, then lose momentum.
  • There is no structure for long-term engagement or sustainability.
Organizations

How we help

Two levels of support

Strategy

The big picture

  • National awareness campaigns
  • Public engagement
  • Partnerships
  • Sustainability after the grant
Explore strategy

Production

The films

  1. Findings
  2. Script
  3. Finished cinematic film

3–5 minutes

See the portfolio

Selected work

Films and graphic novels

  • Animated film · Columbia University

    Anxiety

    Pixar-style animation for Columbia University’s Mental Health Initiative, created to amplify mental health research among general audiences.

  • Animated film

    Algoma University

    Indigenous archaeological research, told in a hand-painted, museum-mural style.

  • Graphic novel

    Conscious Business Course

    A graphic novel created for Capitalist Buddha’s Conscious Business Course.

  • Animated explainer

    Toronto Metropolitan University

    An animated explainer that brings academic content to life through visual storytelling.

  • Animated film · Columbia University

    Escapism

    Pixar-style animation for Columbia University’s Mental Health Initiative, created to amplify mental health research among general audiences.

  • Animated film · Columbia University

    Burnout

    Pixar-style animation for Columbia University’s Mental Health Initiative, created to amplify mental health research among general audiences.

Leadership

Dr. Jeffrey Overall in a black hat, round glasses and a fur-collared leather jacket.
Dr. Jeffrey Overall B.Comm (Hons), MBA, Ph.D.Founder & President, The Professor Inc.

Dr. Jeffrey Overall is a social entrepreneur. He is a former tenured professor of entrepreneurship and strategy. For nearly a decade, he worked across six international business schools in four countries. He takes research beyond journals and into public life.

The Global Institute for Conscious Economics, a social enterprise co-founded by Dr. Overall, hosted President Barack Obama and Sophie Grégoire Trudeau as keynote speakers for an audience of 6,000 in Toronto.

He co-led the research on a three-year, $1 million Government of Canada project. Its findings reached the public through a cross-Canada tour with a Juno Award winner, an award-winning documentary, and a Spotify “Best New Songs” release.

He has supported knowledge-mobilization work with Columbia University’s Mental Health Initiative, Bishop’s University, and Algoma University. He has consulted widely across government, industry and universities. He worked with the UK’s National Health Service (NHS) on leadership and workforce wellbeing, which began his over 15 years of studying mental health in the workplace.

  • 20+years working with entrepreneurs
  • $1MGovernment of Canada research project
  • 60+scholarly and professional publications

Full bio

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